The Alliance For Change In Ghana Music – is a collection of creative arts stakeholders who believe in creating a thriving and prosperous music industry, is set to array modern ways of generating income for the music industry and Ghana as a whole through the creative arts, making the Ghana music industry attractive for investors again, and seeks to recreate an industry which will significantly contribute to the economy of Ghana by restructuring how music business is done in Ghana.
Creating music or doing anything that contributes to the music industry or music business in Ghana, should be able to sustain any creator during their prime and also retirement but unfortunately this isn’t the case. For far too long, the Ghana Music Industry has seen majority of its stakeholders work very hard but receive very little or no income for their hard work and dedication, through no fault of theirs but due to a failed system which gets worse by the years.
Musicians, song writers, Djs/presenters, backing vocalists ,artist managers ,producers, entertainment journalist etc struggle to make ends meet or die poor after several years of dedicating their lives to a trade which should have supported their livelihood. There is also lack of proper education and/or awareness about the business aspect of the music industry across board.
This is why we have come together as an alliance to advocate for, educate and create realistic & pro-active solutions to the challenges in the Music Industry.